Summary
Journalists are increasingly abandoning X (formerly Twitter) for Bluesky, citing higher engagement and less toxicity. Since Elon Musk’s takeover of X, changes like deprioritizing external links and rising hate speech have alienated many, especially marginalized groups.
Bluesky, founded by Jack Dorsey, offers a more welcoming environment, especially for journalists and activists, with 20x the engagement in some cases.
Reporters note better traffic, reduced harassment, and a focus on diverse stories.
Organizations like The Guardian and fundraising groups also report greater success on Bluesky compared to X.
Just because it’s open doesn’t mean anyone can do it, but if it goes badly then a group of others could fork and rebuild.
Look at what happened to reddit … it was open source at the start with a promise that it would be controlled by the company but would later be made fully open to everyone. Those promises became less and less prominent as the years and by until no one cared anymore. The whole system had a captive audience and everything was locked up and now it’s a corporately owned money making machine that the community will never have a chance to fully control.