- cross-posted to:
- technology@beehaw.org
- cross-posted to:
- technology@beehaw.org
Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined
Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined
I don’t know about UK trademark law, but I would imagine that, like with other countries, using a similar or identical name is okay, but only if you’re in a totally different industry. The original threads is also a messaging product, which doesn’t bode well for a lawsuit.
I imagine they thought they could just force a smaller company’s hand. Meta’s marketing, e-staff, and legal team are a bunch of corporate bullies.
B2B is a completely different marketplace than B2C, and “internal search index of company’s digital messages” is a different industry than “social media app.”
The company’s own trademark registration indicates the trademark applies to “computer software, software and apparatus for the extraction of business information and knowledge.” That doesn’t sound like a social media app to me, either.