Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.

This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.

This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.

  • Nougat
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    -32 years ago

    YouTube was originally free, and without video ads. It remained so for some time after Google bought it. They can operate YouTube without video ads at all.

    • Norgur
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      42 years ago

      What?! Have you checked how big a 4k video is lately? Where do you suppose the money for that should come from?