Even as Target posted improved earnings in certain quarters, CEO Brian Cornell’s paycheck didn’t reflect a win. Instead, it got slashed — again — thanks to
Target was one of few department stores I actually felt okay about. They hadn’t done anything particularly terrible, even what scandals I did find seemed to have nuance to them. Then they decided to wage war on minorities - sorry, “DEI”, and I called them to specifically say I’d never shop there again.
I didn’t bother to state “unless”, but I’d be okay with returning to them if they turn out to fire the people responsible for the move.
seriously; it was a phenomenal misreading of their demographic. do they not realise how much lesbians love to shop at target?? i haven’t been in once anymore since then.
There was a recent yt vid about how much data they have about their customers, including that one story from years ago about how their data showed that one of their customers was pregnant so they sent her coupons for maternity stuff-- turned out it was a teen who hadn’t told her parents and it blew up. Misreading their customer base with so much data was a fuckup of epic proportions.
Straight guy here who worked at Target for 8 years. Used to stop by every week, haven’t been back since. It’s not just the anti LGBT stuff. It’s the fact they were pro DEI and LGBT and then went back on their stance. They have zero integrity. They bend their knees to terrorists. If they had just not sold pride stuff the entire time I probably wouldn’t have cared.
Same for our family. To be clear I saw their “inclusivity” for what it was, but I’ll still reward that over its absence, because I want to see more of it in the world regardless of motivation. My wife was all in, the stereotypical Target-loving mom who liked them a LOT and would visit sometimes just to kill time between other things.
But she has principles, so she hasn’t shopped there since all this stuff, and we won’t be going back.
Folks, give your money to Costco! There’s no ethical consumption under capitalism, yes, but Costco has been a standout in the industry just for how they treat their employees, for a long time now, probably decades by this point. And they read the room wisely (or just actually mean it, but probably not) and vocally retained DEI efforts.
Target was one of few department stores I actually felt okay about. They hadn’t done anything particularly terrible, even what scandals I did find seemed to have nuance to them. Then they decided to wage war on minorities - sorry, “DEI”, and I called them to specifically say I’d never shop there again.
I didn’t bother to state “unless”, but I’d be okay with returning to them if they turn out to fire the people responsible for the move.
seriously; it was a phenomenal misreading of their demographic. do they not realise how much lesbians love to shop at target?? i haven’t been in once anymore since then.
There was a recent yt vid about how much data they have about their customers, including that one story from years ago about how their data showed that one of their customers was pregnant so they sent her coupons for maternity stuff-- turned out it was a teen who hadn’t told her parents and it blew up. Misreading their customer base with so much data was a fuckup of epic proportions.
https://www.youtube.com/watch?v=lPVSj9rcK-E
edit: looks like this already got linked earlier in this thread
Target didn’t figure out a teenager was pregnant before her father did, and that one article that said they did was silly and bad.
Straight guy here who worked at Target for 8 years. Used to stop by every week, haven’t been back since. It’s not just the anti LGBT stuff. It’s the fact they were pro DEI and LGBT and then went back on their stance. They have zero integrity. They bend their knees to terrorists. If they had just not sold pride stuff the entire time I probably wouldn’t have cared.
Same for our family. To be clear I saw their “inclusivity” for what it was, but I’ll still reward that over its absence, because I want to see more of it in the world regardless of motivation. My wife was all in, the stereotypical Target-loving mom who liked them a LOT and would visit sometimes just to kill time between other things.
But she has principles, so she hasn’t shopped there since all this stuff, and we won’t be going back.
Folks, give your money to Costco! There’s no ethical consumption under capitalism, yes, but Costco has been a standout in the industry just for how they treat their employees, for a long time now, probably decades by this point. And they read the room wisely (or just actually mean it, but probably not) and vocally retained DEI efforts.