Even as Target posted improved earnings in certain quarters, CEO Brian Cornell’s paycheck didn’t reflect a win. Instead, it got slashed — again — thanks to
seriously; it was a phenomenal misreading of their demographic. do they not realise how much lesbians love to shop at target?? i haven’t been in once anymore since then.
There was a recent yt vid about how much data they have about their customers, including that one story from years ago about how their data showed that one of their customers was pregnant so they sent her coupons for maternity stuff-- turned out it was a teen who hadn’t told her parents and it blew up. Misreading their customer base with so much data was a fuckup of epic proportions.
seriously; it was a phenomenal misreading of their demographic. do they not realise how much lesbians love to shop at target?? i haven’t been in once anymore since then.
There was a recent yt vid about how much data they have about their customers, including that one story from years ago about how their data showed that one of their customers was pregnant so they sent her coupons for maternity stuff-- turned out it was a teen who hadn’t told her parents and it blew up. Misreading their customer base with so much data was a fuckup of epic proportions.
https://www.youtube.com/watch?v=lPVSj9rcK-E
edit: looks like this already got linked earlier in this thread
Target didn’t figure out a teenager was pregnant before her father did, and that one article that said they did was silly and bad.